Sustainable Entrepreneurship Intention among University Students: A Conceptual Paper

Abstract

Entrepreneurial activities have a large and favourable impact on economic growth in the long run. However entrepreneurship directly contributes to the spread of environmental damage. Sustainable entrepreneurship (SE) is said to be a solution to the problem. SE is a new and emerging concept of entrepreneurship that has become popular among researchers and business practitioners around the world. The focus of sustainable entrepreneurs not only concentrates on economic growth but also focuses on sustainability practices that will grow and improve the company, society, and the environment. Additionally, the majority of earlier empirical and theoretical research carried out in Malaysia had a strong emphasis on the intention of university students in creating conventional entrepreneurial ventures. Issues relating to society and environment were overlooked . This can be seen in the literature where social entrepreneurs that enhance quality of life received significant attention but not towards the environment . In order to better understand sustainable entrepreneurship, much research has been done in this area. This study aims to fill this gap in the literature by focusing on sustainable entrepreneurship. Additionally, research on factors like social networking sites and university-level entrepreneurial education on the intention to engage in sustainable entrepreneurship is also lacking. Therefore, the purpose of this study was to identify the variables that affect university student intentions to engage in sustainable entrepreneurship at the same time filling the gap in the literature by focusing on sustainable entrepreneurship intention.