Técnicas de reflexión estratégica: Search conference momentum

Abstract

The information age has deeply affected the way organizations are managing to cope with the abundance of information and their needs to connect and influence the networks of interests they have around them. This new scenario has questioned the traditional strategic planning methods and process-related information management, which have to be replaced by a more agile, flexible and participative ones. Search conference Momentum comes from the fusion of organizational planning and community action methodologies developed in Australia, creativity techniques from quality management, and innovation as well as interactional animation techniques in a group originated for R&D departments of German companies. This paper presents the main characteristics and success factors in its implementation.