Journal ArticleOPEN ACCESS

Export Promotion, Sales and Profits: A Structural Equation Modelling

  • Kim-Soon N
  • Ahmad A
  • Pei Shy C
Journal of Southeast Asian Research (2016) 1-14
DOI: 10.5171/2016.309540
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Abstract

Export promotion can be a differentiator for sales and profits. More research works are needed to explicitly delve into developing concrete models and multi-dimensional scales to strengthen the theoretical foundations for measuring export performance. This study uses …

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APA

Kim-Soon, N., Ahmad, A. R., & Pei Shy, C. (2016). Export Promotion, Sales and Profits: A Structural Equation Modelling. Journal of Southeast Asian Research, 1–14. https://doi.org/10.5171/2016.309540

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