Role of Artificial Intelligences in Shaping Customer Demand in E-commerce: A Case Study of Pakistan

Abstract

This study examines the impact of artificial Intelligence on customer demand in the ecommerce industry. This study has diagnosed the demand into basic perspective named them demand forecast, demand plan and demand management. Data was gathered from ecommerce users across Pakistan. Data was gathered from the 460 respondents by convenience sampling. The gathered data was analyzed via SmartPLS. This study found that artificial intelligence plays a vital role in the demand management of Pakistan's ecommerce industry. It enhances the diverse sections of the demand, like demand forecasting, planning, and management. This study further suggests that the e-commerce industry across Pakistan and globally should use artificial intelligence applications to better manage their e-commerce demand.