Journal ArticleOPEN ACCESS

Effectiveness of current multi-channel marketing in pharmacy

  • Pestun I
  • Mnushko Z
Upravlìnnâ, ekonomìka ta zabezpečennâ âkostì v farmacìï (2016) 0(1(45)) 62-66
DOI: 10.24959/uekj.16.2
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Abstract

The article deals with the influence of modern trends in Multi-Channel Marketing in the process of obtaining medical and pharmaceutical information by consumers compared with the traditional channels. The characteristic of modern digital information channels as part of attracting consumers to the pharmacy and achieving efficiency is presented.

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APA

Pestun, I. V., & Mnushko, Z. M. (2016). Effectiveness of current multi-channel marketing in pharmacy. Upravlìnnâ, Ekonomìka Ta Zabezpečennâ Âkostì v Farmacìï, 0(1(45)), 62–66. https://doi.org/10.24959/uekj.16.2

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