A Business Analysis for the Taier Company Based on STP Model and Market Forecasting

Abstract

Taier pickled cabbage fish is one of its main brands, and the market size and volume is large. The number of pickled cabbage fish stores in China is as high as 35,000. The industry profits are high, and the competition among enterprises in the track is fierce. We choose one of the top enterprises "Taier pickled cabbage fish" brand as the research object, using market analysis and other methods to provide marketing suggestions for enterprises. In this paper, we choose the fish as the research object of marketing strategy. We will explain Taier, a pickled vegetable fish brand, through the brand introduction, analyze the brand's marketing strategy through STP theory, and put forward corresponding 3C market suggestions. Then, we will make risk predictions and critically consider the content and process of our research. Finally, we suggest that The company should start from the customer value, organize the product value chain, explore new catering needs and production structure, increase SKU (number of dishes) appropriately, follow the healthy catering trend, and continue to develop more low-fat and high-protein dishes to meet customers' growth and diversified dining needs.