Political Authenticity: Conceptualization of a Popular Term

Abstract

Authenticity is a prominent concept in current political discourse. Its popularity in political communication has also inspired a growing but still fragmented body of research in communication science. Since this field lacks an integrative conceptualization, this article aims to clarify political authenticity for academic discourse and as a research object for communication science. The article provides a narrative review of research on authenticity in political communication and proposes an understanding of political authenticity as a social construction which is created and negotiated in complex communication processes among politicians, the media, and the audience. I propose performed, mediated, and perceived political authenticity as three analytic perspectives to deconstruct these complex processes and to link political authenticity with media and communication literature. Finally, I derive four dimensions of political authenticity (consistency, intimacy, ordinariness, and immediacy) and corresponding indicators that will help to operationalize it as a strategy by politicians, a product from mediation processes, and as an audience perception.