Preliminary Analysis of Intention to Purchase Halal Cosmetics Behavior

Abstract

The demand for halal cosmetics by consumers is seen to be increasingly growing in the last two years. The increase in demand is influenced by several factors such as psychological, product quality, religiosity, consideration for the future and attitude. Hence, this study aims to examine the factors that influence the purchase behavior of halal cosmetic among Malaysians. This paper presents the results of a pilot study. Empirical data was collected via the survey questionnaire. A total of 129 responses were collected and used for analysis. Using the correlation test it was found that there is a relationship between intention to purchase with attitude, psychological, product quality, religiosity, and consideration for the future. Nevertheless strength of the relationship varies. The strength of the relationship is highest for attitude and lowest for psychological. The results of this study will be used to refine the instrument and subsequently used to collect data from a larger pool of respondents.