The Effect of Destination Attachment and It's Antecedents on Des-tination Loyalty

Abstract

The aim of the research was to investigate the relationship between destination attractiveness, satisfaction, attachment and destination loyalty from an integrated point of view. For this purpose, the relevant literature has been examined and a model has been developed. In order to test the developed model, domestic tourists who visited Eskişehir between April and May 2017 were reached by convenience sampling method and 389 questionnaires were evaluated. After the analysis, the developed model was tested and statistically significant and positive correlations were found between the variables of destination attractiveness, satisfaction, attachment and destination loyalty. This research defines the antecedents which have an important place in the formation of loyalty and attachment of tourists. Also, the direct and indirect effects of these antecedents on the formation of loyalty are revealed. A series of proposals are presented in the direction of these effects.The aim of the research was to investigate the relationship between destination attractiveness, satisfaction, attachment and destination loyalty from an integrated point of view. For this purpose, the relevant literature has been examined and a model has been developed. In order to test the developed model, domestic tourists who visited Eskişehir between April and May 2017 were reached by convenience sampling method and 389 questionnaires were evaluated. After the analysis, the developed model was tested and statistically significant and positive correlations were found between the variables of destination attractiveness, satisfaction, attachment and destination loyalty. This research defines the antecedents which have an important place in the formation of loyalty and attachment of tourists. Also, the direct and indirect effects of these antecedents on the formation of loyalty are revealed. A series of proposals are presented in the direction of these effects.