Social representations of the coronavirus and causal perception of its origin: The role of reasons for fear

Abstract

In the midst of the COVID-19 pandemic (between 26 March and 2 April 2020), we analysed (n = 1144) the social representations of the coronavirus and the differentiated perceptions according to the origins attributed to the appearance of the virus (Human vs Non-Human and Intentional vs Unintentional) in a French population. The results show that the social representation is organized around five potentially central descriptive, anxiety-provoking and globally negative elements. But death and contagion are the only stable and structuring elements. The other elements vary according to the reason attributed to the object of fear. Depending on how individuals attribute the origin of the virus, social representations of it vary not only in terms of their content but also in terms of their structure. These results indicate how important it is to consider the perceptions that individuals share about the human (vs non-human) and intentional (vs unintentional) origin of an object of fear in the analysis of their representation of that object.