The Psychological Impact of Fake Reviews: How Consumers Perceive and React to Deceptive Feedback

Abstract

This study explores the psychological impact of fake reviews on consumer trust, decision-making, and emotional responses in e-commerce. As online reviews play a crucial role in shaping purchasing behavior, the rise of deceptive feedback has led to concerns about misinformation and market distortion. Through quantitative analysis using an online survey, this research examines how consumers perceive and react to fake reviews, highlighting their influence on shopping behavior and platform credibility. The findings emphasize the need for advanced detection systems, consumer awareness initiatives, and stricter regulations to maintain transparency and trust in digital marketplaces.