ANALISIS PENGARUH PERSEDIAAN BIAYA TENAGA KERJA BIAYA OPERASIONAL DAN BIAYA PROMOSI TERHADAP NET PROFIT PADA CV ORANGE IT DI BALIKPAPAN

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Persediaan, Biaya Tenaga Kerja, Biaya Operasional dan Biaya Promosi secara simultan terhadap Net Profit pada CV Orange IT Di Balikpapan Data analisis dilakukan dengan menggunakan model regresi linier berganda, metode asumsi klasik yaitu uji multikolinearitas,uji heteroskedastisitas dan uji autokorelasi, serta tes hipotesis dengan menggunakan uji F dan uji t. Berdasarkan hasil penelitian pada uji F diperoleh nilai Fhitung > Ftabel (25,578 > 6,09) pada tingkat signifikansi 5% (0,012 < 0,05), yang menunjukkan bahwa Persediaan, Biaya Tenaga Kerja, Biaya Operasional dan Biaya Promosi secara simultan berpengaruh terhadap laba bersih/ net profit pada CV Orange IT. Pada uji t, Biaya Promosi mempunyai nilai thitung terbesar dibandingkan dengan variabel bebas lainnya dimana nilai thitung sebesar 6,092 > ttabel sebesar 2,35336 dengan taraf signifikasi 5% (0,009 < 0,05), hal tersebut berarti variabel biaya promosi secara parsial memiliki pengaruh dominan dan signifikan terhadap laba bersih CV Orange IT Balikpapan.This study aims to determine the influence of Merchandise, Labor Costs, Operating Costs and promotion Costs simultaneously to Net Profit of CV Orange IT Balikpapan and to know which of the Merchandise, Labor Costs, Operating Costs and Promotion Costs partially have a dominant influence on the Net Profit of CV Orange IT Balikpapan. The variable used is Net Profit as the dependent variable, while the independent variablData analysis was done by using multiple linear regression model, classical assumption method that is multicollinearity test, heteroscedasticity test and autocorrelation test, and hypothesis test by using F test and t test. Based on the result of the research at F test, it is obtained Fcount > Ftable (25,578 > 6,09) at significance level 5% (0,012 < 0,05), indicating that Merchandise, Labor Costs Operating Costs and Promotion Costs simultaneously have significant Net Profit of CV Orange IT Balikpapan. In t test, Promotion has the largest t count value compared with other independent variables, where the tcount value is 6,092 > ttable of 2,35336 with the significance level of 5% (0,009 < 0.05), it means the variable Promotion Costs partially has influence dominant and significant to the net profit of CV Orange IT Balikpapan