Abstract
This study analysed the influence of market orientation and product innovation capability on product competitiveness to improve marketing performance on clay handicraft products in …
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CITATION STYLE
APA
Kusuma, I. G. A. T., Tahu, G. P., Widyani, A. A. D., & Langgeng, M. (2022). When A New Product Innovatıon Negatıvely Impacts Marketıng Performance. Asia Pacific Management and Business Application, 011(01), 37–58. https://doi.org/10.21776/ub.apmba.2022.011.01.3
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