Research on the Evaluation of College Teaching Quality Based on Student Satisfaction: A Case Study of Qingdao Hengxing University of Science and Technology

Abstract

With the popularization of higher education, the quality of higher education has been the focus of society. With  teaching in colleges and universities being continuously reformed, the means and methods of college teaching quality evaluation are also constantly improving, thus the traditional teaching quality evaluation method can no longer fully meet the actual needs of the current teaching quality evaluation in colleges and universities. As a scientific and systematic theory, the customer satisfaction theory has been gradually recognized by various industries, and has also been widely used in non-profit organizations. Colleges and universities under the non-profit service sector, and the focus is on whether their educational services can satisfy customers (especially students) based on the comparative analysis of customer satisfaction theory and customer satisfaction evaluation method, the model of teaching quality, and the index system and the corresponding measurement model [1]. On this basis, the teaching quality of Qingdao Hengxing University of Science and Technology was used as the research object, combined with the teaching service characteristics, and analysis of factors affecting customer satisfaction, which includes school reputation, perceived quality, perceived value, customer complaints, customer loyalty, students’ satisfaction. The results were analyzed and suggestions are given to effectively improve the teaching quality customer (student) satisfaction.