Romanian Market Strategies in the Pharmaceutical Industry

Abstract

Understanding the actions taken by pharmaceutical companies to counter competition requires information on how the pharmaceutical sector is built. The pharmaceutical market, mentioned in this paper, contains all companies that produce or develop pharmaceuticals or compounds that are used to produce drugs and all other participants that interact with those companies for the purpose of selling or buying a drug. It is also necessary to understand market participants and the importance of an economy for maintaining this growing sector by supporting its production and development, in order to understand the anti-competitive actions taken by pharmaceutical innovators. This case study will provide an overview of the market defined below, applied strategies, and the elements constitutive of the pharmaceutical supply chain.