MAKING SOAP FROM WASTE COOKING OIL AS A CREATIVE PRODUCT AND BEHAVIORAL CHANGE IN HOUSING AREA

Abstract

Large consumption of cooking oil may cause water pollution, especially in the housing area. These community developments aim to change the behavior of households to recreate waste cooking oil to become a multipurpose natural soap. A housewife or a working mom can be an entrepreneur for this creative product. Specifically, it is called an ecopreneur because of the green product. Soap can promote and sell through social media such as Instagram. Online workshops, observation, and interviews were used as a method to run this project. The result can be found that someone who cares about the environment will take a little step to make a big change. She also encourages her neighborhoods and also food stalls not just to throw away the cooking oil waste but make it more useful. She used this soap, not only for individual use, give it to those who want it, and also for souvenirs. Instagram with hashtags figure does works for promotion specially to create positive electronic word-of-mouth (e-WOM). Instagram also can make it possible to reach green consumers, not only for selling purposes but to build awareness, creativity, and relationship with other green consumers together to save the environment and make a sustainable living.