Pengembangan Model Bisnis Dan Strategi Pelayanan Kesehatan XYZ

Abstract

XYZ is a company engaged in the field of health care. Companies that grow and develop require the right business model in order to achieve their visions and missions. One business model that successfully changed the complex business concept to be simple and understandable is the Business Model Canvas (BMC) developed by Alexander Osterwalder and Yves Pigneur. The objectives of this research were to analyze business models of XYZ organization through business model canvas approach, to identify key factors as strengths and weaknesses affecting the operational of XYZ organization, to formulate a strategy design required for the development of XYZ organization. Out of the nine elements of BMC, four elements were selected as top priorities for the company to improve its business strategy i.e. the elements of key activities, customer relationships, customer segments, and revenue streams. The results of BMC also show that the management needs to improve its business model and strategy for future development of XYZ organization e.g. by adding outlets in strategic places, forming a marketing team, as well as holding periodic training of human resources to optimize HR function. Keywords: business model, health care, HR, BMC