Journal ArticleOPEN ACCESS

Influence of Crisis Communication on the Relationship between Brand Identity and Employee Brand Support in Aviation Industry: A Bibliometric Review and New Research Paths

  • Ayub S
  • Bidin R
  • Osman M
  • et al.
International Journal of Academic Research in Business and Social Sciences (2025) 15(3)
DOI: 10.6007/ijarbss/v15-i3/25170
N/ACitations
Citations of this article
6Readers
Mendeley users who have this article in their library.

Abstract

… to better understand global-local branding tensions. Additionally, it aims to develop standardized metrics for measuring brand identity and employee brand support, enabling more …

Cite

CITATION STYLE

APA

Ayub, S., Bidin, R., Osman, M. N., & Tham, J. S. (2025). Influence of Crisis Communication on the Relationship between Brand Identity and Employee Brand Support in Aviation Industry: A Bibliometric Review and New Research Paths. International Journal of Academic Research in Business and Social Sciences, 15(3). https://doi.org/10.6007/ijarbss/v15-i3/25170

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free