Analysis of Music Life Cycle Based on Product Life Cycle Theory

Abstract

Under the background of the Internet age, music products usually have a long life cycle because of their platform-based communication characteristics and their own cultural values. In recent years, there have been some cases of music works becoming popular many years ago on the Internet, which are worth studying and paying attention to. Based on the characteristics of the life cycle of music works in the Internet era, this study innovatively puts forward the concept of the fifth stage of the product life cycle-"re-growth period"-based on the theory of the original four stages of the product life cycle through specific case analysis. Besides, this paper explores the suitability of classic theories in the Internet era through empirical research. The study finds that in recent years, the rise of short video platforms has provided a platform for some music works to "re-grow", which has brought some songs released many years ago back to the public eyes, continued the life cycle of the works themselves, and also attracted more attention to the cultural value behind them.