INVESTIGATING THE ROLE OF RISK MITIGATION STRATEGIES ON SUPPLY CHAIN DISRUPTION IMPACT AMIDST COVID-19 OUTBREAK

Abstract

ABSTRACT   Purpose - This contextual study evaluates the role of risk management practices in Pakistan amidst the COVID-19 outbreak in addressing supply chain disruption and ensuring supply chain resilience and robustness. The purpose of the study was to analyze the emerging challenges in supply chain disruption due to COVID19 and to add value to literature by leveraging the study to provide insights into the Pakistani context.