An Analysis of the Perception of the Customers towards E-Marketplaces in India

Abstract

E-Marketplaces are single-window applications where online selling and purchasing of goods across the country can be done. They provide an additional channel to market the products and customers can purchase a wide range of products. This program is the platform that offers products and services with less marketing expenses as compared to other selling channels; it also allows organizations to reap new opportunities in other countries around the globe. However, E-marketplaces are becoming popular with customers as it is very convenient for customers to compare prices and products. Digital technologies help people in their everyday lives as they provide information not only on retail stores or government policies but also share information on problems or issues. Without Digital technology computing and Mobile applications, these days no economy can think of the speedy economic growth and welfare of their people. The journey of E-Marketplaces in India attained a milestone when the Digital India program was launched on 1st July 2015 by the central government of India. This program focused on the development of secure and stable digital infrastructure, delivering government service. Therefore, the present study focused on determining the overall perception of customers concerning E-Marketplaces in the Indian economy. The size of E-marketplaces in India is yet small in comparison to its population size though as per this study perceptions of customers are changing positively towards these markets.