Designing Policies to Stimulate the Digital Creative Economy for Millennials and Generation Z

Abstract

Millennials and generation Z are the dominant segment of the Indonesian population. These young generations have a different character from the previous generations. It is important to design policies that can stimulate the digital creative economy of young people by studying cases of digital-based creative economy development in Indonesia. Data were collected from various news sources in the mass media, official government data, and official websites of trusted organizations. The results of the study showed that policies that the government can carry out include flexible policies, business transplants, and collaboration stimulation. Keywords: millennial generation, generation Z, digital economy, policy, creative economy