Empirical Evidence of Customers-driven Halal Supply Chain Management Model from The Quranic Verse

Abstract

Halal and tayyib signify the foundations of research in the Halal Supply Chain (HSC). This study aims to illuminate the consumer-driven aspects of the HSC and introduce the term “Ajka” in The Noble Quran. A systematic literature review (SLR) of 46 HSC literature pieces from 2017 to 2022 reveals trends and research gaps in halal supply chain management (HSCM). The study followed inductive reasoning to explore The Noble Quran 18:19 and modeled the HSC. Content and thematic analysis were performed using the ATLAS.ti qualitative data analysis software. While most HSCM literature has focused on the concepts of halal, tayyib, and khabith, this research has incorporated the selected Quranic verse, revealing HSC variables with a downstream focus: Patron, Price (halal), Product (Ajka), and Place (Al Madinah). A significant number of consumers who are aware, involved, and engaged with halal norms connected to retail points can contribute to the sustainability of the HSC.