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Web home pages as advertisements

Communications of the ACM (1999) 42(8) 91-98
DOI: 10.1145/310930.310978
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Abstract

Viewing an organization's home page as its most important online advertisement has profound implications for how home pages are designed, tested, and evaluated.

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APA

Singh, S. N., & Dalal, N. P. (1999). Web home pages as advertisements. Communications of the ACM, 42(8), 91–98. https://doi.org/10.1145/310930.310978

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