Media Baru Dalam Komodifikasi Waktu Luang Ibu Rumah Tangga

Abstract

Abstract The transition of the actual world to the virtual world brings about lifestyle changes and community-based behavior. All social groups are congested with new media content, including housewives as a social group close to media usage. Their conventional routines in using shifting media make the media a ritual. New media category used in the form of interpersonal communication medium that is group in whatsapp application (GWA) to boost existence. The massive use of GWA that becomes their media ritual becomes a commodity of leisure by new media. New media have a large and unlimited effect on the behavior of housewives. This study discusses the practice of new media in commodifying their spare time so as to have high dependence. Qualitative methodology with media critical analysis method which is critical discourse analysist and combining with survey in four informants to reveals new media work (GWA) in accommodating housewives in Lowokwaru District, Malang City leisure time. So that the end of commodification to form their lifestyle and bermedia through the notion of using GWA is a ritual that can not be abandoned. In other words make it as a primary activity and shift their actual world to the virtual world. The recommendation of this research is media literacy for housewife of GWA user through Available at : https://ejournal.unida.gontor.ac.id/index.php/ettisal http://dx.doi.org/10.21111/ettisal.v212.3069 Lian Agustina Setiyaningsih1 26 , Sri Hartini Jatmikowati² ETTISAL Journal of Communication gate keeper filtering (GWA administrator). Commodification means a positive if the use of GWA is not just to implement the function of information and entertainment only, but to incorporate elements of education for the group. Keywords: New Media, Commodification, Housewife.