Organizational and competitive intelligence and big data: A systemic vision for the organizations'sustainable management

Abstract

Currently, sustainable development as well as competitive advantage are subjects that are largely studied and pursued by organizations. When it comes to sustainable development, the three sustainability dimensions, i.e.economic, social and environmental, which, if achieved as a whole, can contribute to the attainmentof a competitive advantage, are implicit. However, how is it possible to know and monitor internal and external information, structured and unstructured and extract relevant facts that show how the organization is recognized internally and by society in the economic, social and environmental aspects? Answering this questioning is not as simple as we are experiencing a growing increase in data and information currently available. Thus, the objective of this work is to show how the Organizational and Competitive Intelligence concepts and Big Data ones, used in a systemic way, can answer this questioning and contribute to the organizations' sustainable management. In its development, figure and pictures are presented, described and exemplified arranged with steps, activities and actions to reach the proposed objective. The results allowed the company to review its Strategic Business Plan, balancing its actions for sustainable management.