Between partnerships, infrastructures and products: Facebook Journalism Project and the platformization of journalism

Abstract

– Our objective in this paper is to present and discuss the complexification of the process of platformization of journalism by Facebook, triggered by the implementation of the Facebook Journalism Project (FJP), in January 2017. Since then, the platform has been associating itself with new and varied actors, expanding its fronts and positioning itself as a coordinator of activities related to journalistic institutions. At the same time, it continued to offer itself as an infrastructure for the development of journalistic products and businesses. Based on the Platform Studies and methodologically inspired by the Cartography of Controversies, we present the FJP and public demonstrations by journalists, researchers and other actors involved in its implementation. The diversification of partnerships, the inclusion of pedagogical actions, the renegotiation of prescriptive and normative dimensions that guide journalistic institutions, and the consolidation of the platform as an infrastructure are the main issues discussed at the conclusions.