The Impact of Key Terms in Business Marketing on Corporate Marketing Strategies: A Case Study of McDonald’s

Abstract

In the context of increased competition in the fast food industry, enterprises need to continuously optimize their marketing strategies to maintain a competitive edge. The paper examines the role of corporate marketing key terms in corporate marketing strategies, using a case study approach to analyze the practical application of key terms in the brand positioning and marketing strategies of McDonald’s as an example. Moreover, in this paper, the emphasis is placed on the impact of these key terms on consumers’ attitudes, behavioral choices, brand awareness and loyalty, and McDonald’s competitive advantage in the global marketplace. As such, the study demonstrates how McDonald’s utilizes these concepts for effective market segmentation, cross-cultural marketing and advertising communication, which may provide a reference for other brands to optimise their marketing strategies. The results suggest that a deeper understanding and flexible use of these key terms can assist enterprises in maintaining competitiveness in a swiftly evolving market landscape. Further research can investigate the potential for the application of key terms in emerging markets and digital marketing.