Mental Accounting dan Ilusi Kebahagiaan: Memahami Pikiran dan Implikasinya bagi Akuntansi

Abstract

This study is aimed at understanding people’s mind in their pursuit of happiness. The method used is mental accounting. The research paradigms employed are Neuman’s critical and Thich Nhat Hanh’s spirituality. The results of the study reveal that there are striking similarities between mental accounting and accounting system used in an organization. By understanding decision making processes in individual level, we can understand the mind of decision makers in organizational level. We conclude that in order to create a better world, we need to change not only the institutional framework of accounting, but also to transform fundamentally the way we think about happiness and spirituality.