Dikkat Ekonomisi Aracılığıyla Sosyal Medyayı Yeniden Düşünmek

Abstract

Rethinking Social Media Through the Conceptualization-of the Attention Economy The accelerated renewal and widespread use of new communication technologies have brought up the question of attention, which focuses on the time spent with the media and the content produced or consumed in the media, as an important issue in the field of communication studies. The attention of those, who use new media or social media platforms to consume content or actually produce an "advantage" with the content they consume, has become the most important economic value of the postmodern or digital age. This article, in the light of theoretical debates, will discuss what the new structuring of the means of communication has transformed the attention of media users into, and will lay out, based on the intellectual sources of the discussions in question, what types of intellectual expansions it has provided for the phenomenon of new media and attention.