Chinese online consumers' responses to web-based data collection efforts: A comparison with American online consumers

Abstract

More and more businesses are trying to build customer database for relationship marketing by collecting data from customers surfing the World Wide Web. Given the substantial resource investment and the global nature of World Wide Web, there is a need for empirical studies on the effectiveness and cross-cultural impact of the online data collection effort. This study attempts to find out the responses to Web-based data collection by Chinese Internet users and the possible factors influencing consumer willingness to participate Web-based surveys. The reasons for answering or not answering the Web survey questions were investigated and compared between groups of gender and occupation. The results are also compared with those found from an American sample.