Change in the socio-demographic profile of consumers of organic produce

Abstract

The scope of this study was to establish the socio-demographic profile, health status and the relationship with the consumption of organic produce among consumers who frequent different agroecological street markets in Pelotas in the state of Rio Grande do Sul. A questionnaire was given to the consumers of organic produce while shopping in the agroecological street markets. It was found that the consumers with lower education levels and lower income began to frequent the agroecological street markets more often and consume more organic foods. The consumers were concerned about their health and nutrition status with very few of them having a diagnosis of disease, there being different motivations influencing the purchase of organic food.