Examining the relationship between academic leaders' communication skills and their social media usage

Abstract

This study attempts to investigate the relationship between academic leaders' communication skills and their social media usage. To obtain data, the investigator ensured that surveys were sent to each of the four universities in the four geographical areas of Saudi Arabia. This survey instrument was randomly distributed to academic leaders of four universities in Saudi Arabia, and I received 848 surveys. The research showed that the overall average of leadership communication skills was 4.36, while the overall average of the use of social media was 4.30. The analysis of data reveals a statistically significant correlation between the level of academic leaders' communication skills and the level of their use of social media. The data shown above indicate that there was not a significant difference between social media usage in the workplace and leaders' communication skills regarding gender; social media platform; time on social media each day; workplace, personal, or business use; or positives and negatives of use.