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5th International Conference on Destination Branding and Marketing

  • Gyimóthy S
Anatolia (2015) 26(4) 624-625
DOI: 10.1080/13032917.2015.1041296
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Abstract

… The World Heritage brand is the premium protected area brand and when used as a marketing tool should have considerable commercial value; yet, when used as a management tool some of this impact can be lost. This paper …

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APA

Gyimóthy, S. (2015). 5th International Conference on Destination Branding and Marketing. Anatolia, 26(4), 624–625. https://doi.org/10.1080/13032917.2015.1041296

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