AHP and CA Based Evaluation of Website Information Service Quality: An Empirical Study on High-Tech Industry Information Center Web Portals

Abstract

Web portal is a useful way for high-tech information center providinginformation services for high-tech enterprises. The importance ofevaluating the information service quality of the web portal has beenrecognized by both information service researchers and practitioners.By applying for an analytic hierarchy process (AHP) approach, ahierarchical structure evaluation criteria model has been constructed,and the global priority weight of each criterion in the model has alsobeen determined in this study. According to the model, two differentmethods-comprehensive score method and correspondence analysis (CA)have been used to analyze and evaluate the information service qualityoften primary information center web portals in China high-techindustry from different aspects. The findings of this study provide auseful instrument for researchers who wish to measure the informationservice quality of web portals, as well as for high-tech informationcenter managers who want to enhance their web portals serviceperformance.