SWOT analysis of e-marketing for e-business

Abstract

e-businesses are becoming more and more popular with time, mainly due to the range of opportunities offered by the internet and other technologies. These new technologies have provided marketers with new ways of promoting their products or services to the public. This paper compares the traditional marketing media with the new ones and looks at marketing tools which can be used to create a successful e-marketing strategy. The paper also analyses different e-marketing mediums using Porter’s 5 forces and SWOT (strengths, weaknesses, opportunities and threats) analysis.