Financial literacy and financial wellbeing of youth entrepreneurs: The mediating role of financial behaviour

Abstract

This study investigates the relationship between financial literacy and financial well-being among youth entrepreneurs in Tanzania, focusing on the mediating role of financial behaviour. Drawing on human capital theory and behavioural economics, this study employed a cross-sectional design and collected data from a sample of youth entrepreneurs using structured questionnaires in selected urban areas in Tanzania. Data were analysed using Structural Equation Modelling (SEM) to assess both direct and indirect relationships among the variables. The findings reveal that financial literacy significantly and positively affects financial well-being, underscoring the foundational role of financial knowledge in enhancing economic decision making. Furthermore, financial literacy significantly influenced financial behaviour, and financial behaviour partially mediated the relationship between financial literacy and financial well-being. These results suggest that while financial knowledge is critical, it is the consistent application of this knowledge through daily financial practices, such as budgeting, saving, and debt management that ultimately leads to improved financial outcomes. This study contributes to the growing literature on financial capability and entrepreneurial sustainability in developing economies and supports the advancement of Sustainable Development Goals, particularly SDG 1, SDG 4.4, and SDG 8. These findings have important implications for policymakers, educators, and development partners aiming to enhance youth financial empowerment through integrated financial education and behaviour-focused intervention.