ANALYZING VOICE OF BACEPROT’S COMMUNICATION ACTIVITIES WITH THE ROCK MUSIC COMMUNITY

Abstract

There has been interest in the Voice of Baceprot phenomenon. They received invitations to play at rock music festivals, and foreign media also wrote about them. This study aims to investigate the factors contributing to this band's appeal and acceptance among domestic and international rock music audiences, consisting of three young Muslim women wearing hijabs. The case study approach is used in this qualitative research technique. This study concludes that the identity of the Voice of Baceprot plays a significant role in boosting their acceptance and popularity in the rock music scene. In addition to their identity, evidence was found that the media and the larger global context influenced their rising popularity.