Marketing strategy analysis of Xiaomi phone based on social media

Abstract

With the development of mobile internet, behavioral style of everyone and all walks of life in the world is constantly changing, especially the development of smart phone. Xiaomi phone creates one after another marketing miracle through social media. This article studies the marketing strategy of Xiaomi phone under the background of the development of social media, points out the advantage of Xiaomi phone's marketing, provides strong reference of social marketing for other enterprises, and makes suggestions for the sales of Xiaomi phone.