SCATTER IS LIFE: LIVED EXPERIENCES OF MILLENNIALS PLAYING AND VENTURING IN ONLINE GAMBLING

Abstract

This study explores the lived experiences of Millennials involved in online gambling, focusing on the psychological, emotional, and financial consequences. Using a qualitative design, semi-structured interviews were conducted with 10 participants, all of whom regularly engage in online gambling. Thematic analysis of the data identified core motivations such as entertainment, the thrill of winning, and the pursuit of financial gain. Respondents described online gambling as an immersive experience, driven by features like graphics, sound effects, and the potential for large jackpots, which kept them engaged. However, the study also revealed significant emotional consequences, including stress, anxiety, and frustration especially when participants faced losses. Some described these emotions as chronic impacts due to ongoing gambling, while others noted situational stress triggered by specific losses. Furthermore, financial difficulties arose from impulsive betting, often exacerbating emotional strain. Social media influencers and vloggers were identified as major influencers, with many respondents citing these platforms as their gateway into online gambling. These influencers often indirectly shaped gambling behaviors by normalizing the activity through their content. Despite the negative emotional and financial effects, some respondents reported using self-regulation strategies, such as setting time limits or taking breaks. However, these efforts were often insufficient in managing the emotional distress or financial loss. Based on these findings, the study recommends public education campaigns on responsible gambling, stricter regulation of gambling-related content on social media, and the integration of self-regulation tools on gambling platforms. These interventions could help mitigate the adverse impacts of online gambling and encourage responsible gambling practices. Further studies should explore the long-term effects of online gambling and the efficacy of self-regulation tools.