Impacts of COVID-19 on the Hospitality Industry: Case Study of Airbnb’s Response and Market Exit

Abstract

This paper investigates the impact of the COVID-19 pandemic on the hospitality industry, with a specific focus on Airbnb as a case study. Through an in-depth analysis, this paper uncovers the disruptions and transformations experienced by the hospitality industry due to COVID-19. Examining the case of Airbnb sheds light on the complexities and vulnerabilities inherent in the sharing economy model. The study showcases the unique challenges Airbnb faces in the Chinese context and evaluates the effectiveness of the strategies employed to sustain operations. It provides valuable insights into Airbnb’s decision-making processes and gives alternative solutions that could be helpful. By combining the findings from this case study, this paper offers practical assessments and recommendations for the future development of the hospitality industry. In conclusion, this paper provides a comprehensive examination of the impact of COVID-19 on the hospitality industry through the lens of Airbnb.