Review of West’s Buy Now: How Amazon Branded Convenience and Normalized Monopoly

Abstract

"An in-depth analysis of Amazon as a ubiquitous brand that has decisively shaped retail, both online and off, and normalized monopoly"-- Provided by publisher. Introduction: Buy now--the branding of convenience -- A new kind of distribution brand -- The box: distribution fetishism and the materialities of ecommerce -- From bookseller to behemoth: the platformization of retail -- Speak for service: Alexa, surveillance, and automated intimacy -- Watch now: ubiquitous media and the commoditization of culture -- Amazon.amazon: normalizing monopoly -- American ubiquity: Amazon's platform imperialism -- Conclusion: Confronting the costs of convenience.