graduate.id : A Business Model to Cater the Needs of Graduates on Graduation Ceremony

Abstract

Graduation ceremony, especially from higher education institutions, is a cause for celebration in Indonesia, where graduates and their family will dress to the teeth and have their photo taken by professional photographer. Therefore, there is high demand for clothes, accessories, professional make-up artist and professional photo service. However, there is no marketplace that cater to the specific need for graduation ceremony. This research aims to identify customers problems related to preparing for their graduation ceremony, to design product that provide solutions for those problems and to develop business model for the product. This research use design thinking for making product prototype and business model canvas to design the business model. We develop graduate.id, e-marketplace specialized for graduation ceremony related needs. There are two iterations of product prototype and business model canvas. The proposed values of graduate.id are try at home feature, reputable vendors, product exchange warrantee, choices of products and services, graduation references and bidding feature