Persepsi Mahasiswa Komunikasi Penyiaran Islam terhadap Program Dakwah Shihab & Shihab di Narasi TV

Abstract

This paper examines students' perceptions of the Shihab & Shihab da'wah program on Narasi TV from the perspective of the uses and gratifications theory. Public perception as the main object in da'wah activities can be used as a tool to analyze the impression of da'wah programs on social media for audiences. The research subjects were students majoring in KPI at UIN Sayyid Ali Rahmatullah Tulungagung class of 2019-2021. This study used a descriptive qualitative approach with the Miles-Huberman interactive model to analyze the data. The results of the study show that the Shihab & Shihab program on Narasi TV provides audience satisfaction because it contains various elements of the audience's needs in consuming media. The program's appeal lies in the existence of hosts & resource persons as well as the packaging of da'wah materials that prioritize inspirational, educative, and entertainment values. The motives that encourage KPI students to access Shihab & Shihab's da'wah are dominated by information motives where they make Shihab & Shihab's da'wah content as learning materials and references in producing a da'wah content in a current way.