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What’s in a Name? - Editors’ Introduction to the Journal of Business Anthropology

  • Moeran B
  • Garsten C
Journal of Business Anthropology (2012) 1(1) 1-19
DOI: 10.22439/jba.v1i1.3545
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Abstract

Explains the purpose of the journal and of business anthropology

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Moeran, B., & Garsten, C. (2012). What’s in a Name? - Editors’ Introduction to the Journal of Business Anthropology. Journal of Business Anthropology, 1(1), 1–19. https://doi.org/10.22439/jba.v1i1.3545

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