Postmodernity in Elif Shafak’s “The Forty Rules of Love”

Abstract

As the term indicates, postmodernity or postmodern condition refers to social, cultural or economic conditions that emerged in western society after modern age. It can safely be considered as counterpart of modern outlook. This research venture has been undertaken to divulge postmodernity in prevailing social structure through “The Forty Rules of Love” by Elif Shafak. This novel has been scrutinized deeper keeping in view postmodernity. The results unlock depiction of the pop culture, hypocrisy, dual standards, quest for meaning and purpose in life, social follies and wavering personalities by the author. This research paper winds up that the author has, by highlighting postmodern elements in the novel, revealed societal and cultural issues prevailing in present times.