Exploring Ways to Make Generation Z like Classical Music Better

Abstract

As the most complicated music, classical music contains a large group of audiences. However, some studies show that nowadays, classical music audiences are gradually declining. Hence, the research explores how to make generation Z like classical music better and gives numerous suggestions to make it more popular. The mythology used in this research is a qualitative research method, in-person, in-depth interview (IDIs), plus an interactive experiment. All interview results will be categorized into two main units: people's background information about classical music and why people like, dislike or hate it. The experiment outcome will be listed separately. The interview results illustrate that less than half of Generation Z like classical music. They also do not have correct knowledge of classical music. Although many of they have learned classical instruments, only a few of them liked it because of learning it. Apart from that, the results also indicate the reason why Generation Z likes classical music: the atmosphere, beauty created by it, and the culture behind this music. On the contrary, they don't like classical music is because it's not modern and fashionable enough; they have been forced to learn classical instruments and their serious stereotype. The experimental results illustrate the audience's attitude towards music recommendation: they like friendly and non-mandatory recommendation methods and songs like their original favorite songs. Therefore, classical music promoters can eliminate the estrangement with unfamiliar listeners in the future, and then give full play to their advantages and integrate with the preferences of generation Z, finally attracting a new audience.