Problem exploration with bias breaking ideation for maritime emissions reduction

Abstract

This papers presents a quasi-experiment on the characteristics of innovation teams during the early stages of a project, with an emphasis on number and categries of ideas generate with quality throgh a bias-breaking ideation exercise. This quasi-experiment raised several interesing questions on the combination of individual and collective ideation and its relationshop to more innovative outcomes (e.g., quantity of ideas, originality, transformation potential) than solely individual or group thought. Is there an optimal combination of individual and group work that fosters better outcomes? Further, the timing, quantity and quality of communication between team members is also expected to influence the outcomes of ideation processes, and constitutes another focus of this research. What are the characteristics of communication conducive to innovation?.