Journal ArticleOPEN ACCESS

A Case Study Synthesis of Co-branding, Retailing and Franchising

  • Wright O
  • Clarke P
Asian Journal of Marketing (2014) 8(2) 71-85
DOI: 10.3923/ajm.2014.71.85
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Abstract

… Food Group and its retail co-branding arrangements, highlighting new directions for franchising and branding related research. The areas of retailing, co-branding and franchising are …

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APA

Wright, O., & Clarke, P. (2014). A Case Study Synthesis of Co-branding, Retailing and Franchising. Asian Journal of Marketing, 8(2), 71–85. https://doi.org/10.3923/ajm.2014.71.85

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