Analysis on How LVMH Can Be the Leader of the Luxury Industry

Abstract

Luxury is a conventional definition, it links pleasure and the gratification of human emotions via more snobby items or experiences than the typical person. As we know, LVMH just acquired Tiffany Inc. in January 2021, which is the biggest acquisition in the luxury industry. What kind of company LVMH is? This paper talks about the history of LVMH, the acquisition of LVMH, the marketing strategy of LVMH with the data analysis and literature searching, provides a reference in business strategies for other enterprises.